The Studio
Growth engineering, since 2011.
Rad started with a simple idea: a business grows when data, strategy and execution talk to each other. Fifteen years later, that is what we do every day.
2011
the year we started
15+
years in e-commerce and performance
MIT
Applied AI and Data Science
How we think
We are often called when something is wrong: budget leaking, setups that do not measure properly, campaigns without direction. We start by stopping the losses and build from there.
- 01
We measure first
No decision without reliable data. Proper tracking is the first thing we set up.
- 02
We speak plainly
One experienced partner, transparent numbers, reporting you understand.
- 03
We build what is missing
When off-the-shelf tools are not enough, we build our own, with AI.
The path behind Rad
From code to e-commerce, and from there to data and AI. Every stop added something to what we offer today.
- 2008
Web & software development
Apulse
- 2011
Rad digital studio is founded
Performance marketing and strategy consulting for e-commerce
- 2014
E-commerce management
The Mr. Gadget
- 2017
Performance marketing & SEO
Witp Web Lab · BaaS
- 2018
Head of Performance Marketing contract
Minds · since 2018, as an external partner
- 2019–2021
Performance marketing & e-commerce
Astrolabs · DUST+CREAM
- 2026
Applied AI and Data Science
MIT Professional Education
Behind Rad
Charalampos Kordas founded Rad in 2011. A computer engineer with 15+ years in performance marketing and e-commerce, certified in Applied AI and Data Science by MIT Professional Education.
He coordinates every partnership from the first conversation.
Applied AI and Data Science Program